Emerging Consumer Behavior Shifts: Six Ways Food & Beverage Innovation Is Evolving in the Face of COVID-19
CHICAGO–(BUSINESS WIRE)– ADM has identified six emerging behavioral changes that will power innovation and growth in the months ahead.
“Consumers’ attitudes, priorities and behaviors are shifting significantly,” said Ana Ferrell, VP of Marketing, ADM. “This evolution is providing a unique opportunity for forward-looking food and beverage companies to bring a suite of trailblazing new products to market.”
Recent ADM OutsideVoice℠ research shows that 77% of consumers intend to make more attempts to stay healthy in the future. Food and beverage manufacturers who successfully balance consumer health concerns with affordability are most likely to win with consumers.
ADM has identified six behavioral shifts that will create opportunities for food and beverage manufacturers to gain market share in an increasingly uncertain business environment.
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